Guerrilla Marketing A Website Launch

I got this envelope in the mail a few days ago:

Alex Design envelope

Upon opening it I discovered a piece of hard plastic inside, when I turned it around I saw it contained some cartoon characters and the domain name of Alexander Smith’s portfolio website –Alex Design.

Alex Design mailer – back

Alex Design mailer – back

Alex Design mailer – front

Alex Design mailer – cartoons

It was to publicise the relaunch of his website.

Alex Design home page

Alex Design home page

Alex Design vector illustration

Alex Design vector illustration

Alex Design pencil on paper

Alex Design pencil on paper

I’m not sure what the plastic is from but it looks like the plastic containers that sushi is sold in locally. The design was printed on cardboard and stuck onto the plastic with prestik. Cheap to make and the plastic container is being recycled. Good guerrilla marketing.

You can visit Alex Design by going to http://www.alexdesign.co.za/