Advertising on Pillars / Pillar Wraps by Pillar Talk
Saw this at a local mall not too long ago:
It is digitally printed PVC canvas wrapped around the concrete pillars of the shopping mall parking lot. The company behind it is called Pillar Talk (see below) and they calling the product “Pillar Wraps“.
Here is how the company marketed it:
- The pillar wrap product is of a high print quality, cushioned with a rubber inner casing. We provide the perfect medium to advertise on, taking the expected and turning it into the unexpected. So the next time you find yourself in a parking area, envisage your brand wrapped around a pillar. Not only does the pillar wrap provide vehicle protection, it offers ambient advertising opportunities. We simply take your brand where it’s never been before.
- The eco-friendly ink system has an outdoor durability of 3 – 5 years and an indoor durability of 20 + years.
- The SPX foam has an outdoor durability of 5 – 7 years and an indoor durability of 15 – 20 years.
Pillar Talk was an advertising initiative by airport media specialist Flight Media. One of their products involved wrapping PVC banners (called “pillar wraps”) around the pillars of parking spaces at shopping malls.
What better place to leave your brand’s lasting impression on any potential customer than in a parking bay? Envisage your product being viewed on pillar after pillar by vehicles/pedestrians entering and leaving a parking area. Your colourful ad will stand out over the neutral background of most parking areas. Your brand and message is planted in your potential customer’s brain as they drive past each pillar, looking for a suitable place to park their vehicle. The net result is a lasting vision of where their vehicle is parked and the advertisement that surrounds it. The creativity and flexibility behind pillar advertising is endless and will always result in the customer being caught up between a range of stories being told by each pillar. – Pillar Talk
Here is one of their campaigns for Laser Lipo